Nice advertising strategies of the large shift

 Nice big turning point marketing strategy manager Chong Kai Chuan
view to cleaning products, nothing superb technical requirements, China is now the most missing is the brand. Without a strong brand, comparative advantage is difficult to play. In the past, accept the Ace allows consumers to pay a small, access to large benefits, it has been a household name, well known. but this is clearly not enough, but also enhance the brand's cultural tastes, and only enhance the cultural tastes, the brand can be endless charm. NICE therefore organized the ; skillfully deflected the question Ace can now free up time and energy to do the work. The company has further deepened the technology research and development. the original product continuously modified, modified, changed packaging, so that with a new look in the consumer before, and to meet the new demands of consumers.
advertising strategy as the situation changes
adjust the focus with the NICE, the product began to function, such as soap powder, natural transition, in addition to shampoo, shower gel, these products are more concentrated in populations with high levels of consumption. The channel also advance to the terminal, NICE will undoubtedly change in advertising strategy.
We know that advertising is a marketing campaign links, advertising related to the corporate and product visibility, reputation, customer loyalty and market expansion, market share and so on. As the market continues to change and intensified competition, competitors, market competition strategy, including advertising strategies are constantly change and innovation.
2003 �� Ԫ�� started NICE Diaopai began sponsoring Phoenix Chinese Channel, named , ���� visibility is very high indeed. but in brand reputation and loyalty, NICE still a long way to go. As a cosmetic / fast moving consumer goods industry veteran said, the international Day of the giant Procter & Gamble, Unilever profit earned is the brand, but is the product of domestic profits earned by companies, the gap is not a day or two can make up. In this case, choose a good reputation, good reputation, covered a wide audience of high (levels) of media, effectively enhance the NICE brand reputation and loyalty, is a priority.
Phoenix is the most popular foreign media coverage of the world's most extensive Chinese Satellite TV. Phoenix with its unique concept, superior management, unique programs and excellent hosts and all of the praise received by the audience. The television audience in mainstream classes is much greater rate than domestic television stations. This is why many For listed companies have played in Phoenix the sake of image advertising.
In addition, Phoenix has been identified in the Chinese media, major events in the world, first to capture the image of the most authoritative report, and therefore is outside the normal period of is often beyond the usual concern about the many. This opportunity is not available in most of the media, NICE hopes to benefit from.